Is it realistic to switch from B2B Marketing Strategy (4 years experience) to Product Management? If yes, how do I do it?
I’ve been working for 4 years as a Senior Marketing Strategist at a B2B agency. My focus has mainly been on organic LinkedIn marketing, especially for clients in Automation, IT Services, SaaS, and Fintech. My background is in computer science engineering (BE) and I also hold a PGDM degree.
Lately, I’ve been feeling a strong pull towards Product Management. I enjoy thinking about how things work, customer pain points, product positioning, and long-term growth. But I’m not sure if it’s too late to make this switch or how realistic it is.
My questions:
- How can someone with my background move into a PM role?
- What kind of roles or companies should I target?
- What skills or certifications are actually worth the time?
- What kind of salary can I expect as a first-time PM in India (remote or hybrid)?
- Would my B2B experience and LinkedIn marketing work give me an edge or is it irrelevant?
Would really appreciate insights from anyone who’s made a similar transition or works closely with product teams. Honest advice is welcome.
submitted by /u/QuantityKey8974
[link] [comments]